Developed visual identity for the company, updated a website and designed digital and printed graphics for social media and marketing materials. During the work with a new and local Swedish studio, their brand positioning and market growth is improving.
Asanas are a body posture (physical practices) in yoga, like letters are blocks of the language. Hot yoga seems a more intense form of yoga due to the heated environment in which it is practiced. This was the reason to use geometric forms of yoga poses to show it in a simple way so as not to intimidating beginners. Blur effect shows hot space, hotness and sweatness of body. There isn't a lotus icon to create an instantly recognizable visual identity system.
Warm tones, colors and natural light chosen to break down the barriers to create a quiet, warm, welcoming space that does not distract from practice, body & concentration. Naming encompasses the idea of a big yoga family with community support, mentors and teachers.
