YOGA TRIBE

Hot yoga studio for all yogis in Halmstad, sweden

2021

YOGA TRIBE

HOT YOGA STUDIO FOR ALL YOGIS IN HALMSTAD, SWEDEN

SCOPE

VISUAL IDENTITY

Design Strategy 

web-site design

Developed visual identity for the company, updated a website and designed digital and printed graphics for social media and marketing materials. During the work with a new and local Swedish studio, their brand positioning and market growth is improving.

 

Asanas are a body posture (physical practices) in yoga, like letters are blocks of the language. Hot yoga seems a more intense form of yoga due to the heated environment in which it is practiced. This was the reason to use geometric forms of yoga poses to show it in a simple way so as not to intimidating beginners.  Blur effect shows hot space, hotness and sweatness of body. There isn't a lotus icon to create an instantly recognizable visual identity system.

Warm tones, colors and natural light chosen to break down the barriers to create a quiet, warm, welcoming space that does not distract from practice, body & concentration. Naming encompasses the idea of ​​a big yoga family with community support, mentors and teachers.

TEAM:

 

PHOTO: Julia Nesterenko
DESIGN: Elena Nesterenko

INSTAGRAM:

yogatribehalmstad

 

WEBSITE:

Yogatribe.nu