"Insurance Company SOGAZ-MED", part of the SOGAZ INSURANCE GROUP, is the largest medical insurance company in the Russian Federation specializing in compulsory medical insurance.
SOGAZ was established in 1998, so that's one of the reasons to redesign all graphic components to depict how modern and innovative the company become today.
To update visual image and show both modern technologies and positive attitude to patients, we saved colours and logo and create new graphic with cleat elements, composition and photo style.
We have developed a new brand guide with all layouts and documents.
SOGAZ has new strategic position, brand narrative, tone-of-voice and visual identity to retain existing customers and gain new ones.