STEK - professional carpentry production with a range of services from exclusive pieces of furniture to complete interior solutions.
INSIGHT
STEK was needed to design some special piece as souvenir for clients to show all complicated processed in production. And also these things should present all material possibilities which production working with.
And illustrations should depict production processes easier, to supplement textual and visual content.
CONCEPT
Coat hanger was chosen as some everyday thing to interact with and to add more special feelings to home rituals. Also, it's possible to add something else as a set for home or to develop new products line to sale in a future.
Illustrations were designed in simple industrial sketches style. They could be used in social media, printed magazines, and it's easy to combine or crop in any way that carrier type needed.
SOLUTION
Coat hanger has metal, leather and wood in design, and it has not the easiest construction, but it's able to produce inside the company. Leather and outlook shape depict how details matter, and metal connects construction and adds gloss to highlight the wood.
Illustrations drawn with brand colors.
PROTOTYPE
3D sketches
Illustrations
Illustrations of machines were drawn to depict all stages of wood furniture production processes.
TEAM
GRAPHIC, ART DIRECTION, copywriting: GORYANIN BROTHERS
INDUSTRIAL design, ILLUSTRATION, MAGAZINES: ELENA NESTERENKO
